Menu
Menu
Hi,
Hand icon
I’m John vonGoeler

A Full-stack

Star light
Product Marketer

I shape narrative for B2B and B2G technology including cybersecurity, cloud, SaaS, hardware and more, turning strategy into measurable growth. Through go-to-market, ABM, and demand gen, I turn complex capabilities into compelling stories that engage buyers and drive results.

Learn More About My Skills & Tools

Imagine What We Can

Showcase

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Conf_exhibit.webm

Events & Field Marketing

Your presence at events works best when every interaction feels intentional. Together we turn trade shows, webinars, meetings, and field engagements into moments that expand your reach and create real momentum.
Elevate Your Events

Imagine What We Can

Define

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Brand.webm

Brand Development & Identity

Your brand becomes stronger when people understand what you stand for. Together we define the elements that make your identity clear, consistent, and memorable across every touchpoint.
Strengthen Your Brand

Imagine What We Can

Discover

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/social_media.webm

Market Discovery & Insight

You find real direction when the market becomes easier to read. Together we turn scattered signals into clear guidance that helps you choose the right moves with confidence. CTA: Explore Market Insights.
Explore Market Insights

Imagine What We Can

Tell

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Story-Narrative.webm

Storytelling

You connect with people when your story feels true to who you are. Together we shape narratives that make your message clearer, more human, and easier for buyers to remember.
Shape Your Story

Hear from our satisfied clients

From the concept to the product, this designer demonstrates a deep passion for their craft. He is meticulous in his approach, ensuring every detail is flawless. His professionalism and dedication makes him a standout in the industry.
quote left iconquote left icon
- Bessie Cooper
Marketing Consultant at ABC corp
This designer has a unique ability to listen & translate our ideas into designs that exceed expectations. He is so collaborative, responsive & always go the extra mile to ensure the final result. Their work has made a significant impact on our projects.
quote left iconquote left icon
- Dianne Russell
President of Sales at ABC corp
Devon Lane consistently delivers innovative solutions that perfectly align with our vision. His creativity knows no bounds & his ability to blend aesthetics with functionality is remarkable. Working with him is always a pleasure.
quote left iconquote left icon
- Leslie Alexander
Product Manager at ABC corp
arrow left icon
arrow right icon

My Tech Stack

Marketing & Sales

CRM & Automation Platforms
πŸ‘‰ Salesforce/ Pardot – CRM integration and campaign automation
πŸ‘‰ HubSpot – Full-funnel marketingautomation and reporting
πŸ‘‰ Mailchimp – Email campaign managementand optimization
πŸ‘‰ Salesforce Marketing Cloud – Journeybuilding and segmentatione text inside of a div block.
Data,Analytics & Performance Tools
πŸ‘‰ Google Analytics – Web traffic insights and conversion tracking
πŸ‘‰ Google Ads / LinkedIn Ads – Paid campaign optimization
πŸ‘‰ SEMrush / Similarweb / Google Trends –Competitive analysis and keyword strategy
πŸ‘‰ Looker / Tableau – Data visualizationand BI reporting
πŸ‘‰ Survey Monkey – Customer insights and voice-of-the-customer research

Campaign Execution & Project Management

Campaign Planning & Team Collaboration
πŸ‘‰ Jira / Confluence/ Monday.com – Agile marketing, project tracking, and team alignment
πŸ‘‰ Notion / Airtable / Miro – Workflowdesign, content planning, and ideation
πŸ‘‰ Slack / Discord / Microsoft Teams /SharePoint – Internal communications and file
Content Management & Web Tools
πŸ‘‰ WordPress / Webflow – Website updates and contentmanagement
πŸ‘‰Google Campaign Manager – Display campaign coordination

Creative & Multimedia Stack

Graphic& Video Design
πŸ‘‰ Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, After Effects, Acrobat) – Full-range content creation
πŸ‘‰Canva / Descript / Riverside.fm / Topaz AI – Streamlined video andsocial media assets
πŸ‘‰Cinema 4D Lite – Motion graphics and 3D design
πŸ‘‰Adobe Firefly / MidJourney / Stable Diffusion / Google Gemini / Claude /ChatGPT – AI-powered creative assistance
πŸ‘‰EveryoneSocial / Jasper – Employee advocacy and copy generation
Interactive& Experiential
πŸ‘‰ Intuiface – Interactive digital signage for tradeshows and presentations
πŸ‘‰Zoom / Webex / GoToWebinar – Webinar hosting and virtual event execution
Let’s Talk
Want to grab a virtual coffee and discuss your organization's needs & how I can contribute to your success?
Paper plane icon