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Hi,
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I’m John vonGoeler

A Full-stack

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Product Marketer

I shape narrative for B2B and B2G technology including cybersecurity, cloud, SaaS, hardware and more, turning strategy into measurable growth. Through go-to-market, ABM, and demand gen, I turn complex capabilities into compelling stories that engage buyers and drive results.

Hear from our satisfied clients

From the concept to the product, this designer demonstrates a deep passion for their craft. He is meticulous in his approach, ensuring every detail is flawless. His professionalism and dedication makes him a standout in the industry.
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- Bessie Cooper
Marketing Consultant at ABC corp
This designer has a unique ability to listen & translate our ideas into designs that exceed expectations. He is so collaborative, responsive & always go the extra mile to ensure the final result. Their work has made a significant impact on our projects.
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- Dianne Russell
President of Sales at ABC corp
Devon Lane consistently delivers innovative solutions that perfectly align with our vision. His creativity knows no bounds & his ability to blend aesthetics with functionality is remarkable. Working with him is always a pleasure.
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- Leslie Alexander
Product Manager at ABC corp
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My Tech Stack

Marketing & Sales

CRM & Automation Platforms
👉 Salesforce/ Pardot – CRM integration and campaign automation
👉 HubSpot – Full-funnel marketingautomation and reporting
👉 Mailchimp – Email campaign managementand optimization
👉 Salesforce Marketing Cloud – Journeybuilding and segmentatione text inside of a div block.
Data,Analytics & Performance Tools
👉 Google Analytics – Web traffic insights and conversion tracking
👉 Google Ads / LinkedIn Ads – Paid campaign optimization
👉 SEMrush / Similarweb / Google Trends –Competitive analysis and keyword strategy
👉 Looker / Tableau – Data visualizationand BI reporting
👉 Survey Monkey – Customer insights and voice-of-the-customer research

Campaign Execution & Project Management

Campaign Planning & Team Collaboration
👉 Jira / Confluence/ Monday.com – Agile marketing, project tracking, and team alignment
👉 Notion / Airtable / Miro – Workflowdesign, content planning, and ideation
👉 Slack / Discord / Microsoft Teams /SharePoint – Internal communications and file
Content Management & Web Tools
👉 WordPress / Webflow – Website updates and contentmanagement
👉Google Campaign Manager – Display campaign coordination

Creative & Multimedia Stack

Graphic& Video Design
👉 Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, After Effects, Acrobat) – Full-range content creation
👉Canva / Descript / Riverside.fm / Topaz AI – Streamlined video andsocial media assets
👉Cinema 4D Lite – Motion graphics and 3D design
👉Adobe Firefly / MidJourney / Stable Diffusion / Google Gemini / Claude /ChatGPT – AI-powered creative assistance
👉EveryoneSocial / Jasper – Employee advocacy and copy generation
Interactive& Experiential
👉 Intuiface – Interactive digital signage for tradeshows and presentations
👉Zoom / Webex / GoToWebinar – Webinar hosting and virtual event execution
Let’s Talk
Want to grab a virtual coffee and talk about your project?
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