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Hi,
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I’m John vonGoeler

A Full-stack

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Product Marketer

I shape narrative for B2B and B2G technology including cybersecurity, cloud, SaaS, hardware and more, turning strategy into measurable growth. Through go-to-market, ABM, and demand gen, I turn complex capabilities into compelling stories that engage buyers and drive results.

Learn More About My Skills & Tools

Imagine What We Can

Achieve

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Brainstorming.webm

Marketing Leadership & Mentoring

Your team grows stronger when leadership feels steady and supportive. Together we create an environment where people gain clarity, develop new skills, and contribute with confidence.
Support Your Team

Imagine What We Can

Evolve

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/AI_Optimization.webm

AI & Future Marketing Innovation

Your marketing keeps pace with change when you explore new possibilities with purpose. Together we use AI and emerging technology in ways that support your strategy rather than distract from it.
Explore Future Marketing

Imagine What We Can

Engage

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Fireside_Chat.webm

Field Collaboration & Partner Events

Your relationships grow stronger when your field efforts feel coordinated. Together we design collaborative events and engagements that help you connect with partners, customers, and stakeholders.
Improve Field Engagement

Imagine What We Can

Empower

Together!

https://pub-7f5356be384244bba2bde7de5151f9ee.r2.dev/Sales Enablement.webm

Sales Enablement & Alignment

Your sales team works best when they have the tools, clarity, and confidence to tell your story. Together we build enablement assets, training and processes that make every conversation stronger.
Empower Your Sales Team

Hear from our satisfied clients

From the concept to the product, this designer demonstrates a deep passion for their craft. He is meticulous in his approach, ensuring every detail is flawless. His professionalism and dedication makes him a standout in the industry.
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- Bessie Cooper
Marketing Consultant at ABC corp
This designer has a unique ability to listen & translate our ideas into designs that exceed expectations. He is so collaborative, responsive & always go the extra mile to ensure the final result. Their work has made a significant impact on our projects.
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- Dianne Russell
President of Sales at ABC corp
Devon Lane consistently delivers innovative solutions that perfectly align with our vision. His creativity knows no bounds & his ability to blend aesthetics with functionality is remarkable. Working with him is always a pleasure.
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- Leslie Alexander
Product Manager at ABC corp
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My Tech Stack

Marketing & Sales

CRM & Automation Platforms
πŸ‘‰ Salesforce/ Pardot – CRM integration and campaign automation
πŸ‘‰ HubSpot – Full-funnel marketingautomation and reporting
πŸ‘‰ Mailchimp – Email campaign managementand optimization
πŸ‘‰ Salesforce Marketing Cloud – Journeybuilding and segmentatione text inside of a div block.
Data,Analytics & Performance Tools
πŸ‘‰ Google Analytics – Web traffic insights and conversion tracking
πŸ‘‰ Google Ads / LinkedIn Ads – Paid campaign optimization
πŸ‘‰ SEMrush / Similarweb / Google Trends –Competitive analysis and keyword strategy
πŸ‘‰ Looker / Tableau – Data visualizationand BI reporting
πŸ‘‰ Survey Monkey – Customer insights and voice-of-the-customer research

Campaign Execution & Project Management

Campaign Planning & Team Collaboration
πŸ‘‰ Jira / Confluence/ Monday.com – Agile marketing, project tracking, and team alignment
πŸ‘‰ Notion / Airtable / Miro – Workflowdesign, content planning, and ideation
πŸ‘‰ Slack / Discord / Microsoft Teams /SharePoint – Internal communications and file
Content Management & Web Tools
πŸ‘‰ WordPress / Webflow – Website updates and contentmanagement
πŸ‘‰Google Campaign Manager – Display campaign coordination

Creative & Multimedia Stack

Graphic& Video Design
πŸ‘‰ Adobe Creative Suite (Photoshop, Illustrator, InDesign,Premiere, After Effects, Acrobat) – Full-range content creation
πŸ‘‰Canva / Descript / Riverside.fm / Topaz AI – Streamlined video andsocial media assets
πŸ‘‰Cinema 4D Lite – Motion graphics and 3D design
πŸ‘‰Adobe Firefly / MidJourney / Stable Diffusion / Google Gemini / Claude /ChatGPT – AI-powered creative assistance
πŸ‘‰EveryoneSocial / Jasper – Employee advocacy and copy generation
Interactive& Experiential
πŸ‘‰ Intuiface – Interactive digital signage for tradeshows and presentations
πŸ‘‰Zoom / Webex / GoToWebinar – Webinar hosting and virtual event execution
Let’s Talk
Want to grab a virtual coffee and discuss your organization's needs & how I can contribute to your success?
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